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Day: September 11, 2018

A scene from backstage

All the World’s a Stage: A UX Designer’s Guide to Understanding your Audience through Theatre

September 11, 2018 Doug CollinsUncategorized

All UX designers should have an active interest and appreciation for theatre. No other artform is more supportive of our craft, both in honing our skills and stirring our creativity. Out of all forms of entertainment, a UX designer who…

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A video game control pad

Gamification and User Engagement: How to Enhance UX Wisely

September 11, 2018September 11, 2018 Doug CollinsGaming UX

By Oksana Ivanova Imagine this: you are playing an amazing game with a well thought-out plot and perfect characters. You’ve tried so hard to get the best shiny sword that skyrocketed your stats to beyond the imaginable limits. You are…

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3 Simple Ways to Boost Your Marketing with UX Design Principles

September 11, 2018September 11, 2018 Doug CollinsDesign Thinking, Marketing

B y Ralitsa Minkova When you hear the word “marketing”, I bet you instantly imagine a sleazy salesperson trying to lure you into buying one more useless gadget you will never use. And even if your mental picture is not…

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