{"version":"1.0","provider_name":"UX Magazine","provider_url":"https:\/\/uxmag.com","author_name":"Elias Parker","author_url":"https:\/\/uxmag.com\/contributors\/elias-parker","title":"Prioritizing Problems to Inform Product Design","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"GGAkIwBXJY\"><a href=\"https:\/\/uxmag.com\/articles\/prioritizing-problems-to-inform-product-design-banner\">Prioritizing Problems to Inform Product Design<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uxmag.com\/articles\/prioritizing-problems-to-inform-product-design-banner\/embed#?secret=GGAkIwBXJY\" width=\"600\" height=\"338\" title=\"&#8220;Prioritizing Problems to Inform Product Design&#8221; &#8212; UX Magazine\" data-secret=\"GGAkIwBXJY\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Tight deadlines and pressure from stakeholders are often the cause for precipitate solutions that fail to meet users\u2019 goals. On the other hand, investing time and effort into discovering the problems users encounter can benefit both the design team and become the foundation for innovation. In this article, Julia Barrett and David Lick, UX Researchers at Google, elaborate on the impact of shifting the focus from solutions to problems and provide a methodological blueprint to adopt the approach.","thumbnail_url":"https:\/\/uxmag.com\/wp-content\/uploads\/2020\/02\/02book-1024x536.jpg"}