{"id":3736,"date":"2016-07-22T17:45:38","date_gmt":"2016-07-22T17:45:38","guid":{"rendered":"https:\/\/uxmag.com\/?p=3736"},"modified":"2021-10-06T16:03:41","modified_gmt":"2021-10-06T16:03:41","slug":"automation-and-applied-ai","status":"publish","type":"post","link":"https:\/\/uxmag.com\/articles\/automation-and-applied-ai","title":{"rendered":"Automation and Applied AI"},"content":{"rendered":"
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What\u2019s next in the world of web design?\u00a0Will websites and apps automatically redesign themselves in response to usage patterns? In a word, yes. And it\u2019s all through artificially intelligent web design.<\/h6>\n

Let\u2019s first take a look at another web design technique that has fast become a household name in web and mobile design, thanks to its \u2018slimming\u2019 approach to digital design strategy: Responsive Web Design (RWD). Coined by visionary designer Ethan Marcotte<\/a>, RWD intends to make screens easier to follow and navigation more fluid through a lesser use of modifications, including resizing, panning, and scrolling. The technique enables us to create designs that support a range of web and mobile devices, and at the same time, take advantage of SEO best practices, thanks to its consistent use of URLs and content for both desktop and mobile. All of this has made RWD one of the most empowering approaches web and mobile adopted in the past decade.\u00a0But, as\u00a0Responsive Web design (RWD) starts to age\u00a0in \u2018digital years,\u2019 the time has come\u00a0to start building sites and apps automatically<\/strong>, by\u00a0understanding the role of user behavior<\/strong>\u00a0and\u00a0intelligent-system engineering.<\/strong><\/p>\n

Applied AI: an introduction<\/h6>\n

Today, users expect personalization. They\u2019re looking for an experience that is predictive, foreseeable and easy to follow. Better mobile notifications, more actionable emails, and hyper-tailored content are but a handful of tricks of the trade now being implemented in response to the personalization hype<\/strong>. But what if we could make things even simpler? Instead of having a design and development team maintain the site, what if we could automate the web design process?<\/strong><\/p>\n

Well, with artificial intelligence, you can. Sort of. While applied AI has historically been used to carry out tasks in other industries, such as stock trading or medical diagnosis, the technique is being seen more and more in the realm of web and mobile design. There have been recent cases of web design teams processing images, text, and URLs to automatically shape them into unique websites.\u00a0As\u00a0Nick Dank from UX Magazine points out<\/a>: “The move from handcrafting each page of a website to automated personalization based on user behavior is helping to shift the web design industry toward an object-oriented design approach”. <\/strong>We\u2019re seeing designs becoming leaner, more effective and more coherent. We\u2019re not only seeing this shift in web design; other industries such as video and online gaming<\/a>, public transport<\/a> and even novel dictation<\/a> are also taking the plunge!<\/p>\n

Applied AI in web design is also removing technical challenges for publishers who want to communicate effectively across a wide range of devices without the burden of having to know how to do all the \u2018tech\u2019 themselves. And this is only the beginning. We\u2019re seeing but the first sparks of this automotive revolution in web design, with artificial intelligence web design platforms on the rise. We predict a riot to see who can deliver the best!<\/p>\n

Automated website creation<\/h6>\n

In response to the hype around AI web design, Dan Tocchini<\/a> has launched his website creator and hosting platform,\u00a0Thegrid.io<\/a>. Sergio Nouvel<\/a>\u00a0describes it as “a service to build basic websites that\u00a0makes semantic design decisions based on artificial intelligence. It analyzes your content to detect the best layouts, colors, fonts, and extra imagery for your site, using cleverly chosen design basics<\/strong>” (made by designers) as its foundation. The Grid promotion website reads \u201cThe website of the future: it builds itself.\u201d\u2014 Cool or creepy?! \u00a0<\/em> It\u2019s been online for a while now without launching, and there don\u2019t seem to be any major competitors popping up. Too early? Only a bubble? Only time will tell!<\/p>\n

\u201cWhen something can be successfully automated, it means that its practices and standards are established enough as not to need much human input.\u201d Sergio Nouvel<\/em><\/p>\n

The design conundrum<\/h6>\n

Some say that Artificial Intelligence is actually threatening to automate the work of web designers and alienate those joining the job market. But we\u2019re not too sure about this. Can you really replace a human designer with artificial intelligence and machine learning?<\/p>\n

Well, no. Let\u2019s be clear:\u00a0neither automation nor AI web design is going to kill web design<\/strong>, or at least designers. In fact, AI website-building platforms are\u00a0dependent on designers training\u00a0them\u00a0to learn and understand user behavior. Training a computer how to think like a designer boils down to translating design intention into an algorithm that satisfies a broad range of user needs and desires. Nevertheless, there is ongoing criticism of this kind of thinking. A lot of people want to believe that good design is a sort of inexplicable, mysterious magic, yet even our own personal tastes are often heavily influenced by external factors such as society or our upbringing. At the end of the day, successful,<\/strong> aesthetically pleasing designs are actually less random than we think<\/strong>.<\/p>\n

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AI is fast becoming an important part of the consumer products that we interact with on a daily basis. As Aria Haghighi puts it in his \u2018Two Ways Artificial Intelligence Contributes to Great User Experience\u2019<\/a>: our \u201cexperiences with iPhone, Facebook, and search engines are all, in part, powered by AI\u201d. He goes on to explain that most AI applications that users are aware of are \u201cinstrumental\u201d<\/strong>. Instrumental apps, that play with interaction such as speech recognition or handwriting recognition, are applications where the \u201cuser experience is strongly determined by how well the AI interprets user actions\u201d.<\/p>\n

So, what can designers do to stay\u00a0at the cutting edge? Our two cents: specialize and diversify.\u00a0Oh, and don\u2019t lose the focus: the user! <\/em>As we\u2019ve mentioned, for AI web design to work, we need to train computers to \u2018learn\u2019\u00a0web and mobile usage patterns. So designers, why not\u00a0augment your skill set by\u00a0learning to code? <\/strong>And this is just one idea. If you can\u2019t stop the movement, be a part of it!\u00a0<\/strong>Let\u2019s work towards a future with artificial intelligence.After all, we\u2019re doing all of this in the name of user experience, right?<\/p>\n

And above all, don\u2019t forget to value what computers simply can\u2019t achieve:\u00a0<\/strong>human empathy<\/strong><\/a>.\u00a0<\/strong>Don\u2019t shy away from the user.\u00a0There will always be a need for great,\u00a0seamless\u00a0user experiences<\/strong>, designed by the real deal. Designers will always be required to draw on experiences and manage this\u00a0across many different channels, designing for the entire user journey,\u00a0not just a single interaction<\/em>.<\/p>\n

We\u2019ve come a long way from corporate intranets, loading screens and all-flash effects. But has the full potential of web design been reached now with responsive design and automation? Of course not! Web design is constantly evolving. One thing is for sure, though: <\/em>the user is King<\/em><\/strong>. So get involved! Start building prototypes with <\/em>Justinmind<\/em><\/a> and get the most out of user-centered web design now! Take the tour <\/em>here<\/em><\/a>.<\/em><\/p>\n

<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s next in the world of web design?\u00a0Will websites and apps automatically redesign themselves in response to usage patterns? In a word, yes. And it\u2019s all through artificially intelligent web design. 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