{"id":20639,"date":"2025-09-05T10:34:49","date_gmt":"2025-09-05T10:34:49","guid":{"rendered":"https:\/\/uxmag.com\/?p=20639"},"modified":"2025-09-05T10:34:50","modified_gmt":"2025-09-05T10:34:50","slug":"you-cant-fake-ai-first","status":"publish","type":"post","link":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first","title":{"rendered":"You Can\u2019t Fake \u201cAI-First\u201d"},"content":{"rendered":"\n<p>As AI is redefining how we approach work and decision-making, the people shaping its adoption are just as fascinating as the technology itself. In this episode of Invisible Machines, former Google Chief Decision Scientist Cassie Kozyrkov delivers a masterclass on reimagining organizational AI adoption. Her central thesis challenges conventional wisdom: stop using AI for tasks you already know how to do.<\/p>\n\n\n\n<p>Cassie frames AI as humanity&#8217;s &#8220;memory prosthesis,&#8221; fundamentally expanding our cognitive capacity rather than simply speeding up existing processes. This perspective shift is crucial for UX professionals who often find themselves caught between user needs and technological possibilities.<\/p>\n\n\n\n<p>Cassie&#8217;s &#8220;AI-first&#8221; approach isn&#8217;t about technology adoption \u2013 it&#8217;s about decision-making transformation. She advocates for individuals and organizations to use AI as a thinking partner, expanding mental bandwidth for creative problem-solving rather than replacing human judgment.<\/p>\n\n\n\n<p>This paradigm shift has profound implications for user experience design, where the intersection of human intuition and AI capability can unlock entirely new categories of user value.<\/p>\n\n\n\n<p><a href=\"\/podcast\/you-cant-fake-ai-first\">Listen to the full conversation.<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As AI is redefining how we approach work and decision-making, the people shaping its adoption are just as fascinating as the technology itself. In this episode of Invisible Machines, former Google Chief Decision Scientist Cassie Kozyrkov delivers a masterclass on reimagining organizational AI adoption. Her central thesis challenges conventional wisdom: stop using AI for tasks<\/p>\n","protected":false},"author":926,"featured_media":20640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"topics":[],"class_list":{"0":"post-20639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Can\u2019t Fake \u201cAI-First\u201d - UX Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Can\u2019t Fake \u201cAI-First\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\" \/>\n<meta property=\"og:site_name\" content=\"UX Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxmag\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T10:34:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T10:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Tyson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxmag\" \/>\n<meta name=\"twitter:site\" content=\"@uxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Tyson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#article\",\"isPartOf\":{\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\"},\"author\":{\"name\":\"Josh Tyson\",\"@id\":\"https:\/\/uxmag.com\/#\/schema\/person\/f3d511239923375484623b19ef6c61d4\"},\"headline\":\"You Can\u2019t Fake \u201cAI-First\u201d\",\"datePublished\":\"2025-09-05T10:34:49+00:00\",\"dateModified\":\"2025-09-05T10:34:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\"},\"wordCount\":175,\"publisher\":{\"@id\":\"https:\/\/uxmag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\",\"url\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\",\"name\":\"You Can\u2019t Fake \u201cAI-First\u201d - UX Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/uxmag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png\",\"datePublished\":\"2025-09-05T10:34:49+00:00\",\"dateModified\":\"2025-09-05T10:34:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage\",\"url\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png\",\"contentUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png\",\"width\":600,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/uxmag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"You Can\u2019t Fake \u201cAI-First\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uxmag.com\/#website\",\"url\":\"https:\/\/uxmag.com\/\",\"name\":\"UX Magazine\",\"description\":\"UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals\",\"publisher\":{\"@id\":\"https:\/\/uxmag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uxmag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/uxmag.com\/#organization\",\"name\":\"UX Magazine\",\"alternateName\":\"uxmag\",\"url\":\"https:\/\/uxmag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxmag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png\",\"contentUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png\",\"width\":2440,\"height\":428,\"caption\":\"UX Magazine\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/uxmag\",\"https:\/\/x.com\/uxmag\",\"https:\/\/www.linkedin.com\/company\/ux-magazine\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/uxmag.com\/#\/schema\/person\/f3d511239923375484623b19ef6c61d4\",\"name\":\"Josh Tyson\",\"description\":\"Contributing Editor Josh Tyson is a Denver-based content specialist focused on UX, AI, and conversational design. He is the co-host of N9K, a podcast from the future, and stays balanced by drawing on the powers of family, skateboarding, yoga, and art.\",\"url\":\"https:\/\/uxmag.com\/contributors\/josh-tyson-ux-magazine\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"You Can\u2019t Fake \u201cAI-First\u201d - UX Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first","og_locale":"en_US","og_type":"article","og_title":"You Can\u2019t Fake \u201cAI-First\u201d","og_url":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first","og_site_name":"UX Magazine","article_publisher":"https:\/\/www.facebook.com\/uxmag","article_published_time":"2025-09-05T10:34:49+00:00","article_modified_time":"2025-09-05T10:34:50+00:00","og_image":[{"width":600,"height":414,"url":"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png","type":"image\/png"}],"author":"Josh Tyson","twitter_card":"summary_large_image","twitter_creator":"@uxmag","twitter_site":"@uxmag","twitter_misc":{"Written by":"Josh Tyson","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#article","isPartOf":{"@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first"},"author":{"name":"Josh Tyson","@id":"https:\/\/uxmag.com\/#\/schema\/person\/f3d511239923375484623b19ef6c61d4"},"headline":"You Can\u2019t Fake \u201cAI-First\u201d","datePublished":"2025-09-05T10:34:49+00:00","dateModified":"2025-09-05T10:34:50+00:00","mainEntityOfPage":{"@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first"},"wordCount":175,"publisher":{"@id":"https:\/\/uxmag.com\/#organization"},"image":{"@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage"},"thumbnailUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first","url":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first","name":"You Can\u2019t Fake \u201cAI-First\u201d - UX Magazine","isPartOf":{"@id":"https:\/\/uxmag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage"},"image":{"@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage"},"thumbnailUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png","datePublished":"2025-09-05T10:34:49+00:00","dateModified":"2025-09-05T10:34:50+00:00","breadcrumb":{"@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#primaryimage","url":"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png","contentUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2025\/09\/S6E4-banner-mini.png","width":600,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/uxmag.com\/articles\/you-cant-fake-ai-first#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uxmag.com\/"},{"@type":"ListItem","position":2,"name":"You Can\u2019t Fake \u201cAI-First\u201d"}]},{"@type":"WebSite","@id":"https:\/\/uxmag.com\/#website","url":"https:\/\/uxmag.com\/","name":"UX Magazine","description":"UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals","publisher":{"@id":"https:\/\/uxmag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uxmag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/uxmag.com\/#organization","name":"UX Magazine","alternateName":"uxmag","url":"https:\/\/uxmag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uxmag.com\/#\/schema\/logo\/image\/","url":"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png","contentUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png","width":2440,"height":428,"caption":"UX Magazine"},"image":{"@id":"https:\/\/uxmag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/uxmag","https:\/\/x.com\/uxmag","https:\/\/www.linkedin.com\/company\/ux-magazine\/"]},{"@type":"Person","@id":"https:\/\/uxmag.com\/#\/schema\/person\/f3d511239923375484623b19ef6c61d4","name":"Josh Tyson","description":"Contributing Editor Josh Tyson is a Denver-based content specialist focused on UX, AI, and conversational design. He is the co-host of N9K, a podcast from the future, and stays balanced by drawing on the powers of family, skateboarding, yoga, and art.","url":"https:\/\/uxmag.com\/contributors\/josh-tyson-ux-magazine"}]}},"_links":{"self":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/posts\/20639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/users\/926"}],"replies":[{"embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/comments?post=20639"}],"version-history":[{"count":0,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/posts\/20639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/media\/20640"}],"wp:attachment":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/media?parent=20639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/categories?post=20639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/tags?post=20639"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/topics?post=20639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}