{"id":20170,"date":"2025-02-27T09:38:51","date_gmt":"2025-02-27T09:38:51","guid":{"rendered":"https:\/\/uxmag.com\/?page_id=20170"},"modified":"2025-02-27T09:44:37","modified_gmt":"2025-02-27T09:44:37","slug":"marketing","status":"publish","type":"page","link":"https:\/\/uxmag.com\/latest-articles\/marketing","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20170\" class=\"elementor elementor-20170\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d980af e-flex e-con-boxed e-con e-parent\" data-id=\"0d980af\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55ec93 elementor-widget elementor-widget-shortcode\" data-id=\"e55ec93\" data-element_type=\"widget\" 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class=\"uxmag-navigation-list__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\">All articles<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/conversational-design\">Conversational Design<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/technology\">Technology<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/design-leadership\">Design Leadership<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/business\">Business<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/design\">Design<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/marketing\">Marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/neuroscience\">Neuroscience<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxmag.com\/latest-articles\/philosophy\">Philosophy<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<button class=\"uxmag-navigation-list__nav uxmag-navigation-list__nav--left\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"20\" viewBox=\"0 0 12 20\" fill=\"none\">\n\t\t\t\t\t<path d=\"M1.80892 20L0 18.225L8.38216 10L0 1.775L1.80892 0L12 10L1.80892 20Z\" fill=\"#888888\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/button>\n\t\t\t<button class=\"uxmag-navigation-list__nav uxmag-navigation-list__nav--right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"20\" viewBox=\"0 0 12 20\" fill=\"none\">\n\t\t\t\t\t<path d=\"M1.80892 20L0 18.225L8.38216 10L0 1.775L1.80892 0L12 10L1.80892 20Z\" fill=\"#888888\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/button>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145eeda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"145eeda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2db4a07\" data-id=\"2db4a07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a363ef3 elementor-grid-1 elementor-grid-tablet-1 elementor-posts--thumbnail-top elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"a363ef3\" data-element_type=\"widget\" data-settings=\"{&quot;custom_columns&quot;:&quot;1&quot;,&quot;custom_columns_tablet&quot;:&quot;1&quot;,&quot;custom_columns_mobile&quot;:&quot;1&quot;,&quot;custom_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;custom_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.custom\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t      <div class=\"ecs-posts elementor-posts-container elementor-posts   elementor-grid elementor-posts--skin-custom\" data-settings=\"{&quot;current_page&quot;:1,&quot;max_num_pages&quot;:&quot;30&quot;,&quot;load_method&quot;:&quot;numbers_and_prev_next&quot;,&quot;widget_id&quot;:&quot;a363ef3&quot;,&quot;post_id&quot;:20170,&quot;theme_id&quot;:20170,&quot;change_url&quot;:false,&quot;reinit_js&quot;:false}\">\n      \t\t<article id=\"post-19274\" class=\"elementor-post elementor-grid-item ecs-post-loop post-19274 post type-post status-publish format-standard category-uncategorized topics-design topics-design-theory topics-design-tools-and-software topics-marketing-and-brand topics-the-rise-of-design topics-ux-education topics-ux-magazine entry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"10963\" class=\"elementor elementor-10963 post-19274 post type-post status-publish format-standard category-uncategorized topics-design topics-design-theory topics-design-tools-and-software topics-marketing-and-brand topics-the-rise-of-design topics-ux-education topics-ux-magazine entry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17befca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17befca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40506cb3\" data-id=\"40506cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d597680 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d597680\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxmag.com\/articles\/ux-approach-to-marketing-design-lessons-from-ikea\">UX Approach to Marketing Design: Lessons From IKEA<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75789a50 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"75789a50\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8289d91 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Design<\/span>, <span class=\"elementor-post-info__terms-list-item\">Design Theory<\/span>, <span class=\"elementor-post-info__terms-list-item\">Design Tools and Software<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing and Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">The rise of design<\/span>, <span class=\"elementor-post-info__terms-list-item\">UX Education<\/span>, <span class=\"elementor-post-info__terms-list-item\">UX Magazine<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759c49a elementor-widget elementor-widget-text-editor\" data-id=\"759c49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019c17e elementor-widget elementor-widget-shortcode\" data-id=\"019c17e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">Article by <strong>Daryna Moskovchuk<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63690f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63690f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef89b4d\" data-id=\"ef89b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0353b26 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"0353b26\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145b8d8 eae-pop-btn-align-left brief-modal dc-has-condition dc-condition-not_empty elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"145b8d8\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-1252738963\" data-id=\"1252738963\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"1252738963\" data-ctrl-id=\"145b8d8\" href=\"#1252738963\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tIDEAS IN BRIEF\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"1252738963\" class=\"eae-popup-1252738963 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tUX Approach to Marketing Design: Lessons From IKEA\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14486\" class=\"elementor elementor-14486\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b5b30d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b5b30d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b101fc0\" data-id=\"b101fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c57f4 elementor-widget elementor-widget-text-editor\" data-id=\"56c57f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>The article delves into how integrating UX principles into marketing design can enhance customer engagement and drive business success, using IKEA&#8217;s approach as a case study.<!-- notionvc: 6161a5c5-640c-47ee-bcdb-704bf4a148aa --><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab0073 elementor-widget elementor-widget-text-editor\" data-id=\"6ab0073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"modal-bottom\">\n<div class=\"modal-bottom__social\">\n<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/twitter.com\/share?text=The article delves into how integrating UX principles into marketing design can enhance customer engagement and drive business success, using IKEA&#8217;s approach as a case study.&#038;url=https:\/\/uxmag.com\/articles\/ux-approach-to-marketing-design-lessons-from-ikea\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t\t\t<svg 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href=\"mailto:?body=Link:https:\/\/uxmag.com\/articles\/ux-approach-to-marketing-design-lessons-from-ikeaThe article delves into how integrating UX principles into marketing design can enhance customer engagement and drive business success, using IKEA&#8217;s approach as a case study.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on email<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><\/span>\n<\/div>\n<div class=\"modal-bottom__read-more\"><a class=\"read-more-modal\" href=\"https:\/\/uxmag.com\/articles\/ux-approach-to-marketing-design-lessons-from-ikea\">Read Article 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2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f22ad3 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"9f22ad3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"meta-read-time\">5 min read<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e5d6d22\" data-id=\"6e5d6d22\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d211074 elementor-widget elementor-widget-image\" data-id=\"6d211074\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"414\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2024\/06\/article-mini.png\" class=\"attachment-large size-large wp-image-19279\" alt=\"\" srcset=\"https:\/\/uxmag.com\/wp-content\/uploads\/2024\/06\/article-mini.png 600w, https:\/\/uxmag.com\/wp-content\/uploads\/2024\/06\/article-mini-300x207.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-18728\" class=\"elementor-post elementor-grid-item ecs-post-loop post-18728 post type-post status-publish format-standard category-uncategorized topics-business-ux-leaders topics-content-strategy topics-marketing-and-brand topics-media-contour topics-social-media-marketing entry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"10963\" class=\"elementor elementor-10963 post-18728 post type-post status-publish format-standard category-uncategorized topics-business-ux-leaders topics-content-strategy topics-marketing-and-brand topics-media-contour topics-social-media-marketing entry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17befca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17befca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40506cb3\" data-id=\"40506cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d597680 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d597680\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxmag.com\/articles\/5-ux-development-phases-to-create-your-brands-voice\">5 UX Development Phases to Create Your Brand\u2019s Voice<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75789a50 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"75789a50\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8289d91 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Business UX Leaders<\/span>, <span class=\"elementor-post-info__terms-list-item\">Content Strategy<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing and Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">Media Contour<\/span>, <span class=\"elementor-post-info__terms-list-item\">Social Media Marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759c49a elementor-widget elementor-widget-text-editor\" data-id=\"759c49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Knowing your audience, business values, voice tonality, voice refinement, and team trust.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019c17e elementor-widget elementor-widget-shortcode\" data-id=\"019c17e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">Article by <strong>Eva Schicker<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63690f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63690f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef89b4d\" data-id=\"ef89b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0353b26 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"0353b26\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145b8d8 eae-pop-btn-align-left brief-modal dc-has-condition dc-condition-not_empty elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"145b8d8\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-236310135\" data-id=\"236310135\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"236310135\" data-ctrl-id=\"145b8d8\" href=\"#236310135\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tIDEAS IN BRIEF\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"236310135\" class=\"eae-popup-236310135 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\t5 UX Development Phases to Create Your Brand\u2019s Voice\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14486\" class=\"elementor elementor-14486\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b5b30d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b5b30d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b101fc0\" data-id=\"b101fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c57f4 elementor-widget elementor-widget-text-editor\" data-id=\"56c57f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>The article offers a concise guide to crafting a brand&#8217;s voice in five key UX development phases.<\/li>\n<li>The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.<\/li>\n<\/ul>\n<p><!-- notionvc: f6498a5f-dcce-4a60-81db-1f29e09a4df9 --><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab0073 elementor-widget elementor-widget-text-editor\" data-id=\"6ab0073\" data-element_type=\"widget\" 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post-18025 post type-post status-publish format-standard category-uncategorized topics-customer-experience topics-emotion topics-marketing-and-brand topics-strategy topics-the-business-of-ux entry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17befca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17befca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40506cb3\" data-id=\"40506cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d597680 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d597680\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx\">7 Steps to Better Customer Experience (CX)<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75789a50 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"75789a50\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8289d91 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Customer Experience<\/span>, <span class=\"elementor-post-info__terms-list-item\">Emotion<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing and Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategy<\/span>, <span class=\"elementor-post-info__terms-list-item\">The Business of UX<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759c49a elementor-widget elementor-widget-text-editor\" data-id=\"759c49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019c17e elementor-widget elementor-widget-shortcode\" data-id=\"019c17e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">Article by <strong>Sara Fortier<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63690f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63690f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef89b4d\" data-id=\"ef89b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0353b26 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"0353b26\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145b8d8 eae-pop-btn-align-left brief-modal dc-has-condition dc-condition-not_empty elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"145b8d8\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-313909011\" data-id=\"313909011\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"313909011\" data-ctrl-id=\"145b8d8\" href=\"#313909011\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tIDEAS IN BRIEF\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"313909011\" class=\"eae-popup-313909011 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\t7 Steps to Better Customer Experience (CX)\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14486\" class=\"elementor elementor-14486\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b5b30d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b5b30d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b101fc0\" data-id=\"b101fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c57f4 elementor-widget elementor-widget-text-editor\" data-id=\"56c57f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab0073 elementor-widget elementor-widget-text-editor\" data-id=\"6ab0073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"modal-bottom\">\n<div class=\"modal-bottom__social\">\n<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/twitter.com\/share?text=The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and...&#038;url=https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx\">\n\t\t\t\t\t\t\t\t<span 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outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_facebook\">\n                <div class=\"fb-share-button\" data-href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" data-layout=\"button\" data-size=\"small\">\n                    <a class=\"iib-share-button\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx&#038;quote=The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.\">\n                        <span class=\"elementor-share-btn__icon\">\n                            <i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n                            <span class=\"elementor-screen-only\">Share on facebook<\/span>\n                        <\/span>\n                    <\/a>\n                <\/div>\n            <\/div><div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"http:\/\/www.reddit.com\/submit?url=https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx&#038;title=7 Steps to Better Customer Experience (CX)\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit-square\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on 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elementor-section-height-default elementor-section-height-default\" data-id=\"07bb10b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90bb4fc\" data-id=\"90bb4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323e575 elementor-widget elementor-widget-text-editor\" data-id=\"323e575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"modal-bottom\"><div class=\"modal-bottom__social\"><div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/twitter.com\/share?text=The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and...&#038;url=https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\t\t\t\t\t\t\tShare on twitter\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" 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href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx&#038;quote=The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.\">\n                        <span class=\"elementor-share-btn__icon\">\n                            <i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n                            <span class=\"elementor-screen-only\">Share on facebook<\/span>\n                        <\/span>\n                    <\/a>\n                <\/div>\n            <\/div><div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"http:\/\/www.reddit.com\/submit?url=https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cx&#038;title=7 Steps to Better Customer Experience (CX)\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit-square\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_email\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"mailto:?body=Link:https:\/\/uxmag.com\/articles\/7-steps-to-better-customer-experience-cxThe article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on 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class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<!-- hidden widget 18025-5ad5547 -->\t\t<div class=\"elementor-element elementor-element-15243434 elementor-widget__width-auto datee-section elementor-widget elementor-widget-post-info\" data-id=\"15243434\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c620144 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 25, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f22ad3 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"9f22ad3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"meta-read-time\">7 min read<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e5d6d22\" data-id=\"6e5d6d22\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d211074 elementor-widget elementor-widget-image\" data-id=\"6d211074\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"207\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/07\/Rectangle-14-1.png\" class=\"attachment-large size-large wp-image-18028\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-17336\" class=\"elementor-post elementor-grid-item ecs-post-loop post-17336 post type-post status-publish format-standard category-uncategorized topics-customer-experience topics-marketing-and-brand topics-product-design topics-ux-education entry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"10963\" class=\"elementor elementor-10963 post-17336 post type-post status-publish format-standard category-uncategorized topics-customer-experience topics-marketing-and-brand topics-product-design topics-ux-education entry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17befca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17befca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40506cb3\" data-id=\"40506cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d597680 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d597680\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong\"><strong>How Your Brand Experience Affects The User Experience<\/strong><\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75789a50 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"75789a50\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8289d91 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Customer Experience<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing and Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">Product design<\/span>, <span class=\"elementor-post-info__terms-list-item\">UX Education<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759c49a elementor-widget elementor-widget-text-editor\" data-id=\"759c49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019c17e elementor-widget elementor-widget-shortcode\" data-id=\"019c17e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">Article by <strong>Ali Abdu<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63690f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63690f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef89b4d\" data-id=\"ef89b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0353b26 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"0353b26\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145b8d8 eae-pop-btn-align-left brief-modal dc-has-condition dc-condition-not_empty elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"145b8d8\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-893328826\" data-id=\"893328826\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"893328826\" data-ctrl-id=\"145b8d8\" href=\"#893328826\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-left\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tIDEAS IN BRIEF\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"893328826\" class=\"eae-popup-893328826 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\t<strong>How Your Brand Experience Affects The User Experience<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14486\" class=\"elementor elementor-14486\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b5b30d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b5b30d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b101fc0\" data-id=\"b101fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c57f4 elementor-widget elementor-widget-text-editor\" data-id=\"56c57f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.<\/li>\n<li>Branding is vital for a number of reasons:\n<ul>\n<li>it creates a feeling of trust;<\/li>\n<li>it helps a customer to make a decision when comparing products from different companies.<\/li>\n<\/ul>\n<\/li>\n<li>There are various UX factors that are highly influenced by branding:\n<ul>\n<li>the logo and company colors;<\/li>\n<li>the branding style;<\/li>\n<li>the details of design.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab0073 elementor-widget elementor-widget-text-editor\" data-id=\"6ab0073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"modal-bottom\">\n<div class=\"modal-bottom__social\">\n<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/twitter.com\/share?text=While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make...&#038;url=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\t\t\t\t\t\t\tShare on twitter\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong&#038;title=&#038;summary=While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make a decision when comparing products from different companies.\n\n\nThere are various UX factors that are highly influenced by branding:\n\nthe logo and company colors;\nthe branding style;\nthe details of design.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_facebook\">\n                <div class=\"fb-share-button\" data-href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" data-layout=\"button\" data-size=\"small\">\n                    <a class=\"iib-share-button\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong&#038;quote=While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make a decision when comparing products from different companies.\n\n\nThere are various UX factors that are highly influenced by branding:\n\nthe logo and company colors;\nthe branding style;\nthe details of design.\">\n                        <span class=\"elementor-share-btn__icon\">\n                            <i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n                            <span class=\"elementor-screen-only\">Share on facebook<\/span>\n                        <\/span>\n                    <\/a>\n                <\/div>\n            <\/div><div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"http:\/\/www.reddit.com\/submit?url=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong&#038;title=<strong>How Your Brand Experience Affects The User Experience<\/strong>&#8220;>\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit-square\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_email\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"mailto:?body=Link:https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrongWhile excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make a decision when comparing products from different companies.\n\n\nThere are various UX factors that are highly influenced by branding:\n\nthe logo and company colors;\nthe branding style;\nthe details of design.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on email<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><\/span>\n<\/div>\n<div class=\"modal-bottom__read-more\"><a class=\"read-more-modal\" href=\"https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong\">Read Article &rarr;<\/a><\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f7ac9 eae-pop-btn-align-left elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-global elementor-global-14587 elementor-widget-wts-modal-popup\" data-id=\"a9f7ac9\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-387726543\" data-id=\"387726543\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"387726543\" data-ctrl-id=\"a9f7ac9\" href=\"#387726543\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-share-square\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tShare\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"387726543\" class=\"eae-popup-387726543 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\t<span>Share:<\/span><strong>How Your Brand Experience Affects The User Experience<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14553\" class=\"elementor elementor-14553\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07bb10b share-modal elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07bb10b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90bb4fc\" data-id=\"90bb4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323e575 elementor-widget elementor-widget-text-editor\" data-id=\"323e575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"modal-bottom\"><div class=\"modal-bottom__social\"><div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/twitter.com\/share?text=While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make...&#038;url=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\t\t\t\t\t\t\tShare on twitter\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong&#038;title=&#038;summary=While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make a decision when comparing products from different companies.\n\n\nThere are various UX factors that are highly influenced by branding:\n\nthe logo and company colors;\nthe branding style;\nthe details of design.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_facebook\">\n                <div class=\"fb-share-button\" data-href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" data-layout=\"button\" data-size=\"small\">\n                    <a class=\"iib-share-button\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong&#038;quote=While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make a decision when comparing products from different companies.\n\n\nThere are various UX factors that are highly influenced by branding:\n\nthe logo and company colors;\nthe branding style;\nthe details of design.\">\n                        <span class=\"elementor-share-btn__icon\">\n                            <i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n                            <span class=\"elementor-screen-only\">Share on facebook<\/span>\n                        <\/span>\n                    <\/a>\n                <\/div>\n            <\/div><div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"http:\/\/www.reddit.com\/submit?url=https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong&#038;title=<strong>How Your Brand Experience Affects The User Experience<\/strong>&#8220;>\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit-square\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_email\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"mailto:?body=Link:https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrongWhile excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.\nBranding is vital for a number of reasons:\n\nit creates a feeling of trust;\nit helps a customer to make a decision when comparing products from different companies.\n\n\nThere are various UX factors that are highly influenced by branding:\n\nthe logo and company colors;\nthe branding style;\nthe details of design.\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on email<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><\/span><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b19deb elementor-widget elementor-widget-shortcode\" data-id=\"8b19deb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"modal-bottom__share-link\">\n\t\t<h4 class=\"modal-bottom__share-link-title\">Share this link<\/h4>\n\t\t<div class=\"modal-bottom__share-link-input\">\n\t\t\t<input class=\"modal-bottom__share-link-input__input\" disabled type=\"text\" value=\"https:\/\/uxmag.com\/articles\/stronghow-your-brand-experience-affects-the-user-experiencestrong\" \/>\n\t\t\t<button class=\"modal-bottom__share-link-button\">Copy URL<\/button>\n\t\t<\/div>\n\t\t<span class=\"modal-bottom__notification\">URL link copied to clipboard<\/span>\n\t<\/div>\n\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<!-- hidden widget 17336-5ad5547 -->\t\t<div class=\"elementor-element elementor-element-15243434 elementor-widget__width-auto datee-section elementor-widget elementor-widget-post-info\" data-id=\"15243434\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c620144 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJanuary 31, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f22ad3 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"9f22ad3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"meta-read-time\">4 min read<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e5d6d22\" data-id=\"6e5d6d22\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d211074 elementor-widget elementor-widget-image\" data-id=\"6d211074\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"207\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/01\/small-3.png\" class=\"attachment-large size-large wp-image-17340\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-13210\" class=\"elementor-post elementor-grid-item ecs-post-loop post-13210 post type-post status-publish format-standard category-uncategorized topics-customer-experience topics-human-factors topics-marketing-and-brand entry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"10963\" class=\"elementor elementor-10963 post-13210 post type-post status-publish format-standard category-uncategorized topics-customer-experience topics-human-factors topics-marketing-and-brand entry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17befca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17befca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40506cb3\" data-id=\"40506cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d597680 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d597680\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxmag.com\/articles\/how-do-the-best-companies-retain-customers\">How Do the Best Companies Retain Customers?<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75789a50 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"75789a50\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8289d91 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Customer Experience<\/span>, <span class=\"elementor-post-info__terms-list-item\">Human factors<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing and Brand<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759c49a elementor-widget elementor-widget-text-editor\" data-id=\"759c49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer retention is one of the most important areas of CX to acquire as a skill. It compiles a multitude of strategies, but it\u2019s definitely worth it in the long run.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019c17e elementor-widget elementor-widget-shortcode\" data-id=\"019c17e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">Article by <strong>Valentin Radu<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63690f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63690f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef89b4d\" data-id=\"ef89b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0353b26 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"0353b26\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<!-- hidden widget 13210-145b8d8 -->\t\t<div class=\"elementor-element elementor-element-a9f7ac9 eae-pop-btn-align-left elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-global elementor-global-14587 elementor-widget-wts-modal-popup\" data-id=\"a9f7ac9\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-360597299\" data-id=\"360597299\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"360597299\" data-ctrl-id=\"a9f7ac9\" href=\"#360597299\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-share-square\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tShare\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"360597299\" class=\"eae-popup-360597299 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\t<span>Share:<\/span>How Do the Best Companies Retain Customers?\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14553\" class=\"elementor elementor-14553\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07bb10b share-modal elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07bb10b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90bb4fc\" data-id=\"90bb4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323e575 elementor-widget elementor-widget-text-editor\" data-id=\"323e575\" data-element_type=\"widget\" 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charset=\"utf-8\"><\/script>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/uxmag.com\/articles\/how-do-the-best-companies-retain-customers&#038;title=&#038;summary=\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_facebook\">\n                <div class=\"fb-share-button\" data-href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" data-layout=\"button\" data-size=\"small\">\n                    <a class=\"iib-share-button\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/uxmag.com\/articles\/how-do-the-best-companies-retain-customers&#038;quote=\">\n                        <span class=\"elementor-share-btn__icon\">\n                            <i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n                            <span class=\"elementor-screen-only\">Share on facebook<\/span>\n                        <\/span>\n                    <\/a>\n                <\/div>\n            <\/div><div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"http:\/\/www.reddit.com\/submit?url=https:\/\/uxmag.com\/articles\/how-do-the-best-companies-retain-customers&#038;title=How Do the Best Companies Retain Customers?\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit-square\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><div class=\"elementor-share-btn elementor-share-btn_email\">\n\t\t\t\t\t\t<a class=\"iib-share-button\" href=\"mailto:?body=Link:https:\/\/uxmag.com\/articles\/how-do-the-best-companies-retain-customers\">\n\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Share on email<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div><\/span><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b19deb elementor-widget elementor-widget-shortcode\" data-id=\"8b19deb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"modal-bottom__share-link\">\n\t\t<h4 class=\"modal-bottom__share-link-title\">Share this link<\/h4>\n\t\t<div 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class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c620144 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 30, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f22ad3 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"9f22ad3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"meta-read-time\">8 min read<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e5d6d22\" data-id=\"6e5d6d22\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d211074 elementor-widget elementor-widget-image\" data-id=\"6d211074\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"207\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/04\/Frame-1_5.png\" class=\"attachment-large size-large wp-image-13211\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-13001\" class=\"elementor-post elementor-grid-item ecs-post-loop post-13001 post type-post status-publish format-standard has-post-thumbnail category-uncategorized topics-customer-experience topics-design-theory topics-development topics-empathy topics-human-factors topics-marketing-and-brand entry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"10963\" class=\"elementor elementor-10963 post-13001 post type-post status-publish format-standard has-post-thumbnail category-uncategorized topics-customer-experience topics-design-theory topics-development topics-empathy topics-human-factors topics-marketing-and-brand entry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17befca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17befca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40506cb3\" data-id=\"40506cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d597680 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d597680\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uxmag.com\/articles\/keeping-the-voice-of-the-customer-front-and-center\">Keeping the Voice of the Customer Front and Center<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75789a50 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"75789a50\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8289d91 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Customer Experience<\/span>, <span class=\"elementor-post-info__terms-list-item\">Design Theory<\/span>, <span class=\"elementor-post-info__terms-list-item\">Development<\/span>, <span class=\"elementor-post-info__terms-list-item\">Empathy<\/span>, <span class=\"elementor-post-info__terms-list-item\">Human factors<\/span>, <span class=\"elementor-post-info__terms-list-item\">Marketing and Brand<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759c49a elementor-widget elementor-widget-text-editor\" data-id=\"759c49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019c17e elementor-widget elementor-widget-shortcode\" data-id=\"019c17e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">Article by <strong>Leticia Cervantes<\/strong><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63690f5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63690f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef89b4d\" data-id=\"ef89b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0353b26 elementor-widget__width-auto read-time elementor-widget elementor-widget-shortcode\" data-id=\"0353b26\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<!-- hidden widget 13001-145b8d8 -->\t\t<div class=\"elementor-element elementor-element-a9f7ac9 eae-pop-btn-align-left elementor-widget__width-auto eae-pop-btn-type-text elementor-widget elementor-widget-global elementor-global-14587 elementor-widget-wts-modal-popup\" data-id=\"a9f7ac9\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-1999744416\" data-id=\"1999744416\"\n\t\t\tdata-preview-modal=\"\" data-close-button-type=\"icon\"\n\t\t\tdata-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect =>\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"1999744416\" data-ctrl-id=\"a9f7ac9\" href=\"#1999744416\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-share-square\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tShare\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"1999744416\" class=\"eae-popup-1999744416 mfp-hide eae-popup-container\">\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\t<span>Share:<\/span>Keeping the Voice of the Customer Front and Center\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14553\" class=\"elementor elementor-14553\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07bb10b share-modal elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07bb10b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90bb4fc\" data-id=\"90bb4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323e575 elementor-widget elementor-widget-text-editor\" data-id=\"323e575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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