{"id":19407,"date":"2024-08-06T11:01:21","date_gmt":"2024-08-06T11:01:21","guid":{"rendered":"https:\/\/uxmag.com\/?p=19407"},"modified":"2025-01-15T10:58:03","modified_gmt":"2025-01-15T10:58:03","slug":"the-end-of-design","status":"publish","type":"post","link":"https:\/\/uxmag.com\/articles\/the-end-of-design","title":{"rendered":"The End of Design?"},"content":{"rendered":"\n

The AI controversies explained.<\/p>\n\n\n\n

Design is changing. Again. It\u2019s not like it was a constant for too long, but as always designers are being caught by surprise.<\/p>\n\n\n\n

Will AI generators make your entire career obsolete? Why is this happening?<\/p>\n\n\n\n

Are the companies that you now pay subscriptions to simply going to switch to charging your clients directly without you in the loop?<\/p>\n\n\n\n

What is a designer?<\/strong><\/h2>\n\n\n\n

The first, fundamental question is what a designer is.<\/p>\n\n\n\n

To make it easier let\u2019s limit the scope to just UX design. If you asked this question in 2009, people would show you sticky notes and a grey wireframe and would say: This! This is a designer.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If you asked it in 2022, people would show you Figma with a UI kit open and say: This. This is UX design.<\/p>\n\n\n\n

\n

<\/p>\nWe humans sure love to oversimplify things.<\/cite><\/blockquote>\n\n\n\n

Back in the late 90\u2019s we didn\u2019t really use the term UX, but a Web Designer back then was similar to Today\u2019s frontend developer. The interface person.<\/p>\n\n\n\n

Three distinct eras, around a decade apart, and such a big difference! What gives? The reason the definition was never clear is the fact that digital products evolve and the role evolves with them.<\/p>\n\n\n\n

Join the UX Magazine Community!<\/h3>

Dive into exclusive articles, podcast episodes, whitepapers, and more on the cutting-edge of AI and automation. Stay ahead of the trends reshaping industries.<\/p>Become a member<\/a><\/div>\n\n\n\n

No skill, no problem!<\/strong><\/h2>\n\n\n\n

What if I told you, that you can simply type what you want into a box and get it almost instantly? A hotel booking app like Airbnb but for cats? Boom!<\/p>\n\n\n\n

You get some auto-layouted boxes with what an app like this should have. Not happy with the fonts? Colors? A change is just one click away. Fast. Streamlined.<\/p>\n\n\n\n

Mindless.<\/p>\n\n\n\n

FOBAR = fear of being AI Replaced<\/strong><\/h2>\n\n\n\n

The fear in many junior designers is completely normal. Are PMs going to replace us now? Is Figma, the industry\u2019s main player trying to kill its main audience for a new one?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Are they angry not enough designers bought the paid plans?<\/p>\n\n\n\n

With the introduction of a separate slides product for presentations and AI tools to generate UI, it seems like the new target of the app is Project Managers. But do they have enough skills to know what to do? Let\u2019s look back to 2011 for answers.<\/p>\n\n\n\n

When Apple killed Skeuo<\/strong><\/h2>\n\n\n\n

When Apple killed Skeuomorphism with iOS7 in 2012 the paradigm shifted in a big way.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Before, designers were using raster tools like Photoshop to create beautiful, textured, and very detailed buttons and dials for UI.<\/p>\n\n\n\n

The shift went from those little works of art to just rounded rectangles and vector tools.<\/p>\n\n\n\n

Many UXers without any visual skills were ecstatic! We can do UI now! It\u2019s just some rectangles! And we can even drag and drop pre-made ones later to build stuff faster!<\/p>\n\n\n\n

That one decision pushed flat design into the mainstream and allowed for tools like Sketch to exist. Later, Figma copied Sketch and added multiplayer to revolutionize the game again.<\/p>\n\n\n\n

We used to design solo, but now teams design together. Portrayed aptly by six people moving stuff around on one screen. While nightmarish in concept, the world was forever changed by this.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This was also the first time PMs were more strongly introduced to design tools. They could now \u201cjoin the file\u201d \u2014 likely at an extra cost \u2014 and follow you around when you\u2019re designing.<\/p>\n\n\n\n

Think of this as a modern-day standing behind your shoulder and asking to make the logo bigger. Now they could do it from anywhere.<\/p>\n\n\n\n

What design was supposed to be?<\/h2>\n\n\n\n

When starting my design journey I had this idea that I would be making the web. And in the late 90\u2019s it was true. We were pioneering new things \u2014 often using now obsolete technologies like Flash or VRML (anyone remember this?)<\/p>\n\n\n\n

But with every new technology, especially with such fast growth, monetization is inevitable.<\/p>\n\n\n\n

There are billions of websites out there and that means a lot more competition. Millions of apps. Everyone wants to make money. That\u2019s normal.<\/p>\n\n\n\n

The role of the designer was slowly but surely commoditized from solving user problems in a creative way to making more money in the most cost-efficient way.<\/p>\n\n\n\n

The goal to save as much time as possible was there pretty early on. As soon as Material Design caught track businesses realized design systems can save a ton of money.<\/p>\n\n\n\n

Everybody wanted one. Even those who didn\u2019t need it jumped onto that train lured by some superficially created need for consistency. Consistency is fine and all, but we shouldn\u2019t sacrifice creativity at the altar of consistency. That is regression, not innovation.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Design is money-driven. Nobody even deludes themselves anymore that they\u2019re doing anything \u201cfor the users\u201d. The Beatles had this saying that when they play a show, they don\u2019t see young people dancing near the stage \u2014 they see dollar bills.<\/p>\n\n\n\n

It\u2019s the same with digital businesses and users. It\u2019s a semi-parasitic relationship in which the goal is to suck as much money out of the user as possible without crossing the line.<\/p>\n\n\n\n

Notice how many people complain about Figma charging people multiple times their Pro license for just accessing a file from outside their organization. See how Adobe got sued by the US government lately for shady unsubscribe tactics.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Money talks.<\/p>\n\n\n\n

Businesses only care about money. That\u2019s why they change their logos to a rainbow in June in all countries except for the Middle East.<\/p>\n\n\n\n

It\u2019s too big of a market to risk having consistent values, so they support the green of the dollar instead.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is Figma going to destroy design?<\/h2>\n\n\n\n

No. We\u2019re in the middle of another shift which was to be expected. I do find it amusing how most design influencers are paid to promote Figma to unsuspecting juniors and thus re-educate them that allowing AI parsing of your work is just fine.<\/p>\n\n\n\n

Getting angry at a company is pointless though because you do have alternatives. There\u2019s Sketch, there\u2019s Lunacy and Penpot has been growing like crazy recently.<\/p>\n\n\n\n

The myth that there\u2019s no business outside of Figma is fueled by Figma itself. It makes sense. They want more of the market. More money.<\/p>\n\n\n\n

Enabling Project Managers to \u201cdesign\u201d a bit is just a natural next step. First, we enabled people with no visual skills to do UI, now we enable people without UX skills to do UX.<\/p>\n\n\n\n

This is NOT design<\/h2>\n\n\n\n

The notion that design is assembling a screen from some components is also part of the clever marketing of a tool above skill. A lot of people fell for it and seriously considered this design.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is it?<\/p>\n\n\n\n

I recently talked to a client who has a small team of in-house designers. He said that they\u2019re quite good at assembling screens from their company design system. However, any instance where they need to solve a more complex problem is faced with fear.<\/p>\n\n\n\n

Fear of not being good enough. Impostor syndrome. Fear of failure. Decision paralysis.<\/p>\n\n\n\n

I could go on.<\/p>\n\n\n\n

The drag-drop society has led to designers only focusing on this one small part of assembling the screens.<\/p>\n\n\n\n

Critical thinking or logic aren\u2019t even as popular. What is popular is searching how someone else did a functionality and then slapping our own design system on it.<\/p>\n\n\n\n

\n

<\/p>\nIt\u2019s symptomatic of the bigger problem in design as a whole, but that\u2019s a story for another day.<\/cite><\/blockquote>\n\n\n\n

Designers who just drag & drop UI will not be replaced. They\u2019ll be slowly phased out. Design is finite and using pre-baked competitive analysis can lead to AI assembling a similar screen with our DS easily. What\u2019s missing in that equation is understanding what you\u2019re doing.<\/p>\n\n\n\n

It\u2019s like coding with Chat GPT \u2014 you may be able to make a functioning app, but if anything goes wrong you have no idea how to fix it.
If there\u2019s a security vulnerability in your app you aren\u2019t even aware.<\/p>\n\n\n\n

Auto-Layout<\/h2>\n\n\n\n

In the world of design that\u2019s faking it. I\u2019ve been against the Auto-Layout obsession right from the start.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It is impressive. It makes sense. But it shuts off the ability to see and understand the layout. The majority of beginner designers skip that step completely. They don\u2019t see badly aligned layouts anymore because they got so used to Shift-A\u2019ing everything.
If it\u2019s automatic it surely has to be good, right?<\/p>\n\n\n\n

\n

<\/p>\nAI is going to do the same thing. People will be ok with lower and lower quality outputs because a computer brain magically gave them a solution in a few minutes.<\/cite><\/blockquote>\n\n\n\n

Who\u2019d argue with that?<\/p>\n\n\n\n

Those design skills will atrophy and the decision paralysis will be even bigger. The more stupid ones will just blindly trust AI with everything, and others will be too afraid to speak up.<\/p>\n\n\n\n

Update: The Figma AI Controversy<\/h2>\n\n\n\n

Literally a day after the first version of this article came out, Figma faced some new controversy when one X user noticed that some of the AI-generated design is suspiciously close to some popular work by others.<\/p>\n\n\n\n

Namely, the weather app design looked almost exactly like Apple\u2019s weather. You don\u2019t want to mess with Apple, so Figma quickly turned off the AI and is working on a fix. Techcrunch reported this<\/a> first, and then the news quickly became viral.<\/p>\n\n\n\n

Now, we don\u2019t know whether the source data to train the model really were popular apps by Apple, Airbnb, Uber, and others. But it does open a lot of doors for potential interpretation. Is redoing those apps and successful flows manually to feed the AI considered good? Or is it still copyright infringement?<\/p>\n\n\n\n

We are so not ready for AI!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What\u2019s interesting is that this was the moment when a lot of people started to finally grasp what they were applauding at Config exactly. Now a lot of them understood how their own work will eventually be parsed and used by others. Art generators already do it.<\/p>\n\n\n\n

Some popular accounts even asked Sketch to save us. Well\u2026 The signs were there from the start. Currently, the biggest push with AI is to feed it quality knowledge \u2014 and design is part of a knowledge base that\u2019s quite valuable.<\/p>\n\n\n\n

We don\u2019t know if the whole AI hype won\u2019t collapse under its own weight soon, as it\u2019s already running out of energy required to run it with that kind of growth. Hype! All to drive more money from investors and shareholders.<\/p>\n\n\n\n

\n

<\/p>\nAll to show the best results this quarter and if all burns down the next one we\u2019ll figure something out then.<\/cite><\/blockquote>\n\n\n\n

People now realize the dangers of letting companies \u201cown\u201d the work of people. This is the cloud for you. You don\u2019t really own anything anymore. You rent your design tool and you rent a space where you hold your files. And they only take a small peek every now and then to learn how you did stuff.<\/p>\n\n\n\n

We\u2019ll see how this goes, but it\u2019s both scary and hilarious.<\/p>\n\n\n\n

Designer of the future<\/h2>\n\n\n\n

The designer of the future is a generalist with strong skills in all the major design fields.<\/p>\n\n\n\n

But the main skill is very high confidence in your design decisions. It\u2019s the ability to lead on a project and to stand by what you think the team should do.<\/mark><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At Squareblack<\/a>, we are now getting better clients than ever. Is it because we\u2019re so efficient with Figma? No. We don\u2019t even use Figma at all for any of our client projects.<\/p>\n\n\n\n

Clients come to us for guidance and expertise. Then some beautiful UI on top of that.<\/p>\n\n\n\n

They come because we listen to their problem and either come up with multiple potential solutions or a path towards finding them.
We take full responsibility for what we do. We own the design.<\/p>\n\n\n\n

In the next wave of design, a lot of lazy people will be replaced. But that ability to take action without being afraid is going to be in higher demand than ever.<\/p>\n\n\n\n

Someone will have to fix those horrible AI-generated designs. Someone will have to step in and do the right thing.<\/p>\n\n\n\n

Will that be you?<\/p>\n\n\n\n

You can find Michal Malewicz on X<\/a> and his YouTube<\/a> channel! He designs at Squareblack<\/a> and runs Square.one<\/a>.<\/em><\/p>\n\n\n\n

The article originally appeared on SquarePlanet<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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This article explores AI's impact on our field, the evolution of UX design tools, and the shift from creative problem-solving to efficiency-driven practices. Discover the challenges, opportunities, and ethical dilemmas of AI-generated designs, and the essential skills for thriving in this dynamic environment. A must-read for staying ahead in UX design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxmag.com\/articles\/the-end-of-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The End of Design?\" \/>\n<meta property=\"og:description\" content=\"As AI reshapes UX design, what does the future hold for designers? 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