{"id":19008,"date":"2024-05-22T11:06:10","date_gmt":"2024-05-22T11:06:10","guid":{"rendered":"https:\/\/uxmag.com\/?p=19008"},"modified":"2024-11-27T11:37:36","modified_gmt":"2024-11-27T11:37:36","slug":"using-conversational-ai-platforms-to-find-the-real-roi","status":"publish","type":"post","link":"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi","title":{"rendered":"Using Conversational AI Platforms to Find the Real ROI"},"content":{"rendered":"\n<p>With <a href=\"https:\/\/www.forrester.com\/myhome\" target=\"_blank\" rel=\"noreferrer noopener\">Forrester<\/a> releasing their new report on conversational AI for customer service, all the major analyst firms (including <a href=\"https:\/\/www.idc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IDC<\/a> and <a href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>) have compiled similar reports on the top platforms many companies are using to create conversational AI product experiences for their employees and customers. This is happening in a moment where AI agents have come to dominate discussions about how companies can orchestrate business processes using conversational AI.&nbsp;<\/p>\n\n\n\n<p>While everyone has heard of <a href=\"https:\/\/openai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenAI<\/a> and <a href=\"https:\/\/ai.google\/\">Google<\/a>, companies like <a href=\"https:\/\/onereach.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">OneReach.ai<\/a> and <a href=\"https:\/\/www.cognigy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cognigy<\/a> might not be well-known by those outside this marketplace. Still, they are among the platforms in Forrester\u2019s report that highlight an often overlooked layer of the market that is critical to scalable implementations of generative AI.&nbsp;<\/p>\n\n\n\n<p>There is a disconnect between the short-term capabilities of generative tools and the much longer-term strategies that organizations need for actually leveraging the technologies associated with conversational AI. This wave of reports from major analyst groups seems to recognize this, as platforms for orchestrating these kinds of technology are designed to deliver the real business value that organizations are searching for.<\/p>\n\n\n\t<div class=\"uxmag-restricted-content uxmag-restricted-content--end\">\n\t\t<div class=\"uxmag-restricted-content__cta\">\n\t\t\t<p>Become a member to read the whole content.<\/p>\n\t\t\t<a href=\"#membership_popup\" class=\"uxmag-restricted-content__button\">Become a member<\/a>\n\t\t<\/div>\n\t<\/div>\n\t","protected":false},"excerpt":{"rendered":"<p>With Forrester releasing their new report on conversational AI for customer service, all the major analyst firms (including IDC and Gartner) have compiled similar reports on the top platforms many companies are using to create conversational AI product experiences for their employees and customers. This is happening in a moment where AI agents have come<\/p>\n","protected":false},"author":2484,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[2900],"topics":[14,147,39,2966,122],"class_list":{"0":"post-19008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-featured","8":"topics-artificial-intelligence","9":"topics-defining-ai","10":"topics-enterprise-products","11":"topics-generative-ai","12":"topics-ux-magazine","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Conversational AI Platforms to Find the Real ROI - UX Magazine<\/title>\n<meta name=\"description\" content=\"As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Conversational AI Platforms to Find the Real ROI\" \/>\n<meta property=\"og:description\" content=\"As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi\" \/>\n<meta property=\"og:site_name\" content=\"UX Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxmag\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T11:06:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-27T11:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxmag.com\/wp-content\/uploads\/2024\/05\/bigggg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UX Magazine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxmag\" \/>\n<meta name=\"twitter:site\" content=\"@uxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UX Magazine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi#article\",\"isPartOf\":{\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi\"},\"author\":{\"name\":\"UX Magazine Team\",\"@id\":\"https:\/\/uxmag.com\/#\/schema\/person\/ac8011fcec757f2e1cccb9752efc37ec\"},\"headline\":\"Using Conversational AI Platforms to Find the Real ROI\",\"datePublished\":\"2024-05-22T11:06:10+00:00\",\"dateModified\":\"2024-11-27T11:37:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi\"},\"wordCount\":1259,\"publisher\":{\"@id\":\"https:\/\/uxmag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2024\/05\/Group-2453-1024x575.png\",\"keywords\":[\"featured\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi\",\"url\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi\",\"name\":\"Using Conversational AI Platforms to Find the Real ROI - UX Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/uxmag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/articles\/using-conversational-ai-platforms-to-find-the-real-roi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2024\/05\/Group-2453-1024x575.png\",\"datePublished\":\"2024-05-22T11:06:10+00:00\",\"dateModified\":\"2024-11-27T11:37:36+00:00\",\"description\":\"As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. 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