{"id":18296,"date":"2023-10-31T14:22:32","date_gmt":"2023-10-31T14:22:32","guid":{"rendered":"https:\/\/uxmag.com\/?p=18296"},"modified":"2023-10-31T14:23:01","modified_gmt":"2023-10-31T14:23:01","slug":"analyzing-spotifys-new-day-list-feature-ui-ux-and-great-ml","status":"publish","type":"post","link":"https:\/\/uxmag.com\/articles\/analyzing-spotifys-new-day-list-feature-ui-ux-and-great-ml","title":{"rendered":"Analyzing Spotify\u2019s new day list feature: UI, UX, and great ML"},"content":{"rendered":"\n

In Q2 2023, TechCrunch<\/a> reported that Spotify had passed the half-a-billion user mark. Now, with 515 million active users, Spotify is one of the most popular, most-loved apps worldwide.<\/p>\n\n\n\n

The tech giant generated \u20ac11.72 billion in <\/a>revenue in 2022. Looking at their numbers more closely, their subscriber growth was slower than their user growth: a 15% increase in subscribers year on year, versus the 22% growth in total active users<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Source: Spotify First Quarter Earnings 2023<\/a>. I\u2019d be interested to see the revenue split from premium subscribers and advertisement revenue, as freemium users do contribute to the business through ad revenue.<\/em><\/p>\n\n\n\n

In terms of their product roadmap, the biggest feature releases this year focused on the audio discovery process<\/strong><\/a>: <\/strong>how to help users find new artists and songs.<\/p>\n\n\n\n

Despite the 100 million songs and 5 million podcasts already available<\/strong>, one of the big challenges Spotify faces is content discovery. The constant battle against the stale, overplayed playlists, and users going into an audio wormhole and never coming out again.<\/p>\n\n\n\n

I\u2019ve had this before.<\/p>\n\n\n\n

I zone out listening to my playlists and become increasingly irritated listening to the same songs over and over.<\/p>\n\n\n\n

But then when I search, I draw a blank.<\/p>\n\n\n\n

What is my music taste? How do I describe it?<\/p>\n\n\n\n

I can\u2019t quite find the words.<\/p>\n\n\n\n

This is where personalization and ML are key to helping users discover content and deliver experiences that keep Spotify users engaged over time.<\/p>\n\n\n\n

One key <\/em>feature was launched last week to help with just this. To help keep Spotify users fresh and engaged. To get us out of our wormholes.<\/p>\n\n\n\n

Enter the daylist.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sunny, happy & vibey<\/em><\/p>\n\n\n\n

According to Spotify<\/a>:<\/p>\n\n\n\n

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It\u2019s hyper-personalized, dynamic, and playful as it reflects what you want to be listening to right now.<\/p>\n<\/blockquote>\n\n\n\n

Let\u2019s find out what this new feature is, how it personalises the experience for users, and why it’s so damn good.<\/p>\n\n\n\n

Daylist Day 1<\/h2>\n\n\n\n

Feature introduction: product marketing popup<\/h3>\n\n\n\n

The first I heard about Spotify\u2019s new daylist feature was in the app itself.<\/p>\n\n\n\n

There I was on a workday, looking for a deep work playlist to get me off to a productive start on a Monday.<\/p>\n\n\n\n

And I was hit with a pop-up:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

daylist pops up on the Spotify desktop app. Love the bright block coral colour.<\/em><\/p>\n\n\n\n

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what\u2019s a daylist?<\/p>\n<\/blockquote>\n\n\n\n

I don\u2019t know Spotify, what is a daylist?<\/p>\n\n\n\n

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we\u2019re not sure exactly. but yours is waiting for you<\/p>\n<\/blockquote>\n\n\n\n

\u2026tell me more\u2026<\/p>\n\n\n\n

I love<\/em> this pop-up.<\/p>\n\n\n\n

I often dismiss popups but this caught me for a few key reasons:<\/p>\n\n\n\n