{"id":17749,"date":"2023-04-20T10:15:50","date_gmt":"2023-04-20T10:15:50","guid":{"rendered":"https:\/\/uxmag.com\/?post_type=podcast&#038;p=17749"},"modified":"2024-07-31T13:30:45","modified_gmt":"2024-07-31T13:30:45","slug":"guido-baratta","status":"publish","type":"podcast","link":"https:\/\/uxmag.com\/podcast\/guido-baratta","title":{"rendered":"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar"},"content":{"rendered":"<p>Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.<\/p>\n","protected":false},"author":2484,"featured_media":17750,"menu_order":0,"template":"","format":"standard","tags":[],"guest":[2929],"podcast-topic":[3152,3160,3158,3153],"class_list":{"0":"post-17749","1":"podcast","2":"type-podcast","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"guest-guido-barrata","8":"podcast-topic-conversational-design","9":"podcast-topic-customer-experience","10":"podcast-topic-high-level-thinking","11":"podcast-topic-hyperautomation-and-organizational-agi","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar - UX Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxmag.com\/podcast\/guido-baratta\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar\" \/>\n<meta property=\"og:description\" content=\"Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxmag.com\/podcast\/guido-baratta\" \/>\n<meta property=\"og:site_name\" content=\"UX Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxmag\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T13:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@uxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uxmag.com\/podcast\/guido-baratta\",\"url\":\"https:\/\/uxmag.com\/podcast\/guido-baratta\",\"name\":\"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar - UX Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/uxmag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uxmag.com\/podcast\/guido-baratta#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/podcast\/guido-baratta#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png\",\"datePublished\":\"2023-04-20T10:15:50+00:00\",\"dateModified\":\"2024-07-31T13:30:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/uxmag.com\/podcast\/guido-baratta#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uxmag.com\/podcast\/guido-baratta\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxmag.com\/podcast\/guido-baratta#primaryimage\",\"url\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png\",\"contentUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png\",\"width\":360,\"height\":346},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uxmag.com\/podcast\/guido-baratta#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/uxmag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast\",\"item\":\"https:\/\/uxmag.com\/articles\/podcast\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uxmag.com\/#website\",\"url\":\"https:\/\/uxmag.com\/\",\"name\":\"UX Magazine\",\"description\":\"UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals\",\"publisher\":{\"@id\":\"https:\/\/uxmag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uxmag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/uxmag.com\/#organization\",\"name\":\"UX Magazine\",\"alternateName\":\"uxmag\",\"url\":\"https:\/\/uxmag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uxmag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png\",\"contentUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png\",\"width\":2440,\"height\":428,\"caption\":\"UX Magazine\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/uxmag\",\"https:\/\/x.com\/uxmag\",\"https:\/\/www.linkedin.com\/company\/ux-magazine\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar - UX Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uxmag.com\/podcast\/guido-baratta","og_locale":"en_US","og_type":"article","og_title":"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar","og_description":"Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.","og_url":"https:\/\/uxmag.com\/podcast\/guido-baratta","og_site_name":"UX Magazine","article_publisher":"https:\/\/www.facebook.com\/uxmag","article_modified_time":"2024-07-31T13:30:45+00:00","og_image":[{"width":360,"height":346,"url":"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@uxmag","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/uxmag.com\/podcast\/guido-baratta","url":"https:\/\/uxmag.com\/podcast\/guido-baratta","name":"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar - UX Magazine","isPartOf":{"@id":"https:\/\/uxmag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uxmag.com\/podcast\/guido-baratta#primaryimage"},"image":{"@id":"https:\/\/uxmag.com\/podcast\/guido-baratta#primaryimage"},"thumbnailUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png","datePublished":"2023-04-20T10:15:50+00:00","dateModified":"2024-07-31T13:30:45+00:00","breadcrumb":{"@id":"https:\/\/uxmag.com\/podcast\/guido-baratta#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uxmag.com\/podcast\/guido-baratta"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uxmag.com\/podcast\/guido-baratta#primaryimage","url":"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png","contentUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/04\/guido-baratta.png","width":360,"height":346},{"@type":"BreadcrumbList","@id":"https:\/\/uxmag.com\/podcast\/guido-baratta#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uxmag.com\/"},{"@type":"ListItem","position":2,"name":"Podcast","item":"https:\/\/uxmag.com\/articles\/podcast"},{"@type":"ListItem","position":3,"name":"How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar"}]},{"@type":"WebSite","@id":"https:\/\/uxmag.com\/#website","url":"https:\/\/uxmag.com\/","name":"UX Magazine","description":"UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals","publisher":{"@id":"https:\/\/uxmag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uxmag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/uxmag.com\/#organization","name":"UX Magazine","alternateName":"uxmag","url":"https:\/\/uxmag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uxmag.com\/#\/schema\/logo\/image\/","url":"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png","contentUrl":"https:\/\/uxmag.com\/wp-content\/uploads\/2021\/01\/UX-Magazine-logo-2.png","width":2440,"height":428,"caption":"UX Magazine"},"image":{"@id":"https:\/\/uxmag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/uxmag","https:\/\/x.com\/uxmag","https:\/\/www.linkedin.com\/company\/ux-magazine\/"]}]}},"_links":{"self":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/podcast\/17749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/users\/2484"}],"version-history":[{"count":0,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/podcast\/17749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/media\/17750"}],"wp:attachment":[{"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/media?parent=17749"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/tags?post=17749"},{"taxonomy":"guest","embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/guest?post=17749"},{"taxonomy":"podcast-topic","embeddable":true,"href":"https:\/\/uxmag.com\/wp-json\/wp\/v2\/podcast-topic?post=17749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}