{"id":13995,"date":"2021-08-09T10:10:04","date_gmt":"2021-08-09T10:10:04","guid":{"rendered":"https:\/\/uxmag.com\/?p=13995"},"modified":"2022-04-29T15:31:58","modified_gmt":"2022-04-29T15:31:58","slug":"5-reasons-why-designing-simple-experiences-is-psychologically-impossible","status":"publish","type":"post","link":"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible","title":{"rendered":"5 Reasons Why Designing Simple Experiences is Psychologically Impossible"},"content":{"rendered":"\n

I mentioned in my post on the psychology of simple design<\/a>, that design should be instinctive and simple, where it\u2019s seamless to our own unique world. It\u2019s familiar to us. For the first time. And, well, every time.<\/p>\n\n\n\n

But simple isn\u2019t easy. Far from it. So let\u2019s look at the top 5 reasons behind the monumental task of designing simple experiences\u2026<\/p>\n\n\n\n

REASON #1: SIMPLE IS HARDER THAN COMPLEX<\/strong><\/h3>\n\n\n\n

This isn\u2019t just a fancy Steve Jobs quote.<\/p>\n\n\n\n

Okay, it is. You got me.<\/em><\/p>\n\n\n\n

But there\u2019s a vast amount of knowledge, skill, and experience behind Steve\u2019s quote\u2026<\/p>\n\n\n\n

\"Image4\"<\/figure>\n\n\n\n

In my humble opinion, what Steve is really saying here is that it takes longer to develop simple solutions due to the extraordinary amount of iteration involved in the development process, and therefore it\u2019s much more expensive due to constant exploration and redesign.<\/p>\n\n\n\n

Additionally, simplicity demands myriad teams with incredible talents, and the best thinking from extraordinary thinkers who can think differently.<\/p>\n\n\n\n

Not to mention an unrelenting mental focus of these teams on solving specific problems, combined with a duality of convergent and divergent thinking. And it requires the right leaders with the capability to develop the brilliant visions to drive these teams towards the development of a simple solution.<\/p>\n\n\n\n

Simple is exponentially harder than complex, namely because there\u2019s a psychological chasm that most teams cannot surpass\u2026 or perhaps they have not been setup to succeed with simplicity due to a lack of time, money, and\/or skill.<\/em><\/p>\n\n\n\n

REASON #2: HUMANS LOVE COMPLEXITY<\/strong><\/h3>\n\n\n\n

So we discovered that simple is harder than complex, and now it turns out that humans are hardwired to reward complexity.<\/p>\n\n\n\n

But wait, I thought you just said we\u2019re hardwired to prefer beauty, order, and simplicity?<\/em><\/p>\n\n\n\n

\"Image4\"<\/figure>\n\n\n\n

Yes, it\u2019s true that humans appreciate those things, but our brains actually reward complexity<\/em>. This is called complexity bias, and it occurs in the pursuit of new things. Bright shiny objects. New friends, apps, widgets, and on and on. Companies have made trillions of dollars based on this basic concept, aka consumerism.<\/p>\n\n\n\n

However, a critical element we should recognize in our pursuit of new things, is that we learn. Because on the flipside of complexity, simplicity has a calming effect on us, but doesn\u2019t reward us\u2026 unless of course, we\u2019re learning and achieving.<\/p>\n\n\n\n

REASON #3: HUMANS HATE LOSS<\/strong><\/h3>\n\n\n\n

Whether it\u2019s the loss of friend or lover, money, or your iPhone that you keep forgetting in the Uber. It\u2019s all the same to us in that we mourn these losses. Our brains view these losses to be deeply negative responses, where our emotional response is twice as strong as the reward from a gain.<\/p>\n\n\n\n

For example, your brain will process the loss of your iPhone to be twice the emotional response of when you first purchased it!<\/p>\n\n\n\n

\"Image4\"<\/figure>\n\n\n\n

In the digital realm, simplicity often involves taking something \u2013 or many things \u2013 away, and we don\u2019t like that. Our brain treats this as a loss. How many times have you looked at a new app and said, \u201cthis experience is great except it doesn\u2019t have X, Y, and Z!\u201d I myself am still a little perplexed that Facebook took away messaging in the main app, and I refuse to download Facebook Messenger to this day. #whyFBwhy<\/p>\n\n\n\n

So we mourn these losses, well, until we forget about it in our pursuit of something new.<\/p>\n\n\n\n

Woo-hoo! Instagram app has messaging!<\/em><\/p>\n\n\n\n

REASON #4: WE DON\u2019T FULLY UNDERSTAND OURSELVES OR OUR ENVIRONMENT<\/h3>\n\n\n\n

Humans are highly-complex creatures living in a highly-complex world that only seems to get crazier and crazier each year. We have a limited view of ourselves and the world we live in, mainly because both are based on some extraordinary science that most of us don\u2019t know about and\/or understand. Except the ~1% of us who are scientists.<\/p>\n\n\n\n

And I still haven\u2019t met a designer who moonlights as a scientist.<\/em><\/p>\n\n\n\n

\"Image4\"<\/figure>\n\n\n\n

Because of this, we can\u2019t fully predict the often irrational behavior of humans. I mean, how did MySpace lose 100 million users to an almost identical solution, i.e. Facebook?<\/p>\n\n\n\n

We also can\u2019t predict how our Earth will behave when we slowly destroy it with pollution, destruction, and overpopulation. The Earth reacts with global warming, flooding, drought, and now pandemics?<\/p>\n\n\n\n

So if we can\u2019t fully understand and\/or predict our own behaviors and that of our natural environment, then how do we create beautiful and simple digital experiences that users will love? <\/p>\n\n\n\n

REASON #5: SIMPLE REQUIRES TAKING EXTRAORDINARY RISKS<\/h3>\n\n\n\n
\"Image4\"<\/figure>\n\n\n\n

Navigating all of the previous 4 reasons requires an extraordinary amount of risk:<\/p>\n\n\n\n

  • Risk of misunderstanding users\u2019 wants & needs<\/li>
  • Risk of designing something too complicated<\/li>
  • Risk of building the wrong product<\/li>
  • Risk of wasting time due to failure<\/li>
  • Risk of the loss of money due to failure<\/li><\/ul>\n\n\n\n

    Humans have become much more risk adverse now than just 100 years ago, mainly because we have much more to lose in the pursuit of our dreams. Because of that, we tend to gravitate towards things that are familiar to us. Things that are safe. Reliable. Like a steady 9-5 job versus a risky startup.<\/p>\n\n\n\n

    Tell me this, would you risk it all?<\/p>\n\n\n\n

    CONCLUSION<\/h3>\n\n\n\n

    Creating something beautiful and simple without losing the essence of your idea is extremely difficult, if not seemingly impossible.<\/p>\n\n\n\n

    The crux of the problem around creating simple solutions is that designers \u2013 in collaboration with product teams \u2013 have the difficult task of trying to translate real-world objects, behaviors, and interactions into digital experiences that solve important user problems and are easy to use.<\/strong><\/p>\n\n\n\n

    There\u2019s an art to making the overly complex seem simple.<\/em><\/p>\n\n\n\n

    As the brilliant Sir Jonathan Ive once said, \u201cI think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation It\u2019s about bringing order to complexity.\u201d<\/p>\n\n\n\n

    \"Image4\"<\/figure>\n\n\n\n

    Clarity of communication. Optimization of processes. Solving complex problems. Finding that perfect analogy that everyone easily recognizes.<\/p>\n\n\n\n

    These come from practicing great design. Not being satisfied with good, but striving for great and then awesome. It takes experimentation. A willingness to try and fail.<\/p>\n\n\n\n

    And try again!<\/p>\n","protected":false},"excerpt":{"rendered":"

    I mentioned in my post on the psychology of simple design, that design should be instinctive and simple, where it\u2019s seamless to our own unique world. It\u2019s familiar to us. For the first time. And, well, every time. But simple isn\u2019t easy. Far from it. So let\u2019s look at the top 5 reasons behind the monumental<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"topics":[149,25,28,29,2909,116,121,122],"class_list":{"0":"post-13995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"topics-behavioral-science","8":"topics-customer-experience","9":"topics-design","10":"topics-design-theory","11":"topics-neuroscience","12":"topics-usability","13":"topics-ux-education","14":"topics-ux-magazine","15":"entry"},"yoast_head":"\n5 Reasons Why Designing Simple Experiences is Psychologically Impossible - UX Magazine<\/title>\n<meta name=\"description\" content=\"Simple is exponentially harder than complex, namely because there\u2019s a psychological chasm that most teams cannot surpass\u2026 or perhaps they have not been setup to succeed with simplicity due to a lack of time, money, and\/or skill.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Why Designing Simple Experiences is Psychologically Impossible\" \/>\n<meta property=\"og:description\" content=\"Simple is exponentially harder than complex, namely because there\u2019s a psychological chasm that most teams cannot surpass\u2026 or perhaps they have not been setup to succeed with simplicity due to a lack of time, money, and\/or skill.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible\" \/>\n<meta property=\"og:site_name\" content=\"UX Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxmag\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-09T10:10:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-29T15:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxmag.com\/wp-content\/uploads\/files\/Uxmag-articles\/2021-Articles\/Simplicity\/quote-steve-jobs-on-simplicity-and-focus.jpeg\" \/>\n<meta name=\"author\" content=\"Joe Smiley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxmag\" \/>\n<meta name=\"twitter:site\" content=\"@uxmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Smiley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible#article\",\"isPartOf\":{\"@id\":\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible\"},\"author\":{\"name\":\"Elias Parker\",\"@id\":\"https:\/\/uxmag.com\/#\/schema\/person\/6ce95551c98aac65ef9fde23ce421eb7\"},\"headline\":\"5 Reasons Why Designing Simple Experiences is Psychologically Impossible\",\"datePublished\":\"2021-08-09T10:10:04+00:00\",\"dateModified\":\"2022-04-29T15:31:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible\"},\"wordCount\":1042,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/uxmag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uxmag.com\/wp-content\/uploads\/files\/Uxmag-articles\/2021-Articles\/Simplicity\/quote-steve-jobs-on-simplicity-and-focus.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible\",\"url\":\"https:\/\/uxmag.com\/articles\/5-reasons-why-designing-simple-experiences-is-psychologically-impossible\",\"name\":\"5 Reasons Why Designing Simple Experiences is Psychologically Impossible - 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